I remember some time ago when Google first started coming out with all their extra little Google goodies, I was especially happy with the ‘define:’ function. It was better than having to go to a dictionary site because it saved time. A dictionary is a tool, not a general interest site. People always tend towards use of the most efficient tools; not cumbersome tools. This is by definition of what a tool is for: efficient enhancement of productivity.
However, I quickly got tired of not getting an answer for the words I had misspelled. Like most writers I frequently use words that aren’t in some of the standard spell check dictionaries like slang, idiom, cliche, foreign phrases, jargon, etc. so spell-checking is the primary reason for me to use a dictionary. But Google’s ‘define:’ functionality does not return a definition for misspelled words. Being of the adaptive type, I then realized that Google’s spell checker, which is largely taken for granted or ignored by most people, is one of the best out there. So if I want the accurate spelling of word, say like ‘termagant’, I just do a regular Google search for the particular word. If it’s misspelled, Google lets me know and gives me an alternative. As a bonus, in one transaction, with out having to leave Google’s efficient interface, I almost always get the correct spelling and a several definitions on the first page.

What’s interesting about searching this way is the page ranking. Almost universally (as of this writing) thefreedictionary.com is ranked #1 and American Heritage #2. thefreedictionary.com never gives the definition on the Google page. Understandably, they want the hit. But they have a competitor just beneath them that gives the definition on the Google page, thus saving the tool user valuable time. (If you do this a lot you know what I mean.)
Once noticing this, an inquiring mind wants to know why. Why would thefreedictionary.com be doing whatever it is they are doing (doing something is always expensive) to get the #1 page rank when their product is given away for free by the person with the #2 rank. I can see zero real advantage of a #1 ranking over a #2 ranking. I would say the top three have a slight advantage over the rest of page one, but all of page one leaves page two in the dust as far as the value of the ranking goes.
So what gives? I don’t know. But here is my guess:
They are banking on the very, very slight psychological advantage of the #1 rank over the #2 rank, which is negligible in my estimation. They are rightly thinking that they will get every dissatisfied customer of the #2 ranked site. This will be almost a universal reaction because psychologically the consumer knew they should have went with #1. And, however large the population of Googler’s who use the “I Feel Lucky” search option, they get that benefit too.
Is it working for them? I don’t know, but I wish I had access to the data.
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